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03 · Structure & Sitemap

Structure defines how visitors move through the site. Navigation hierarchy and content grouping are finalized and approved here before any visual or layout work begins.


What Gets Designed

Section Hierarchy

Define all top-level sections and the pages nested within each one.

Navigation System

Establish primary navigation paths and any secondary or sidebar navigation.

Content Grouping

Cluster related content to reduce cognitive load and improve scanning behavior.

User Flow

Map how the target audience moves from the entry point to the most critical content.


Validation Checks

Readability

Clear section order and predictable scanning patterns for the target audience.

Device Consistency

Hierarchy remains intact and navigable across mobile and desktop.

Implementation Readiness

Structure is clean and buildable without ambiguity.


Output of This Stage

  • Approved sitemap
  • Locked navigation hierarchy
  • Structured content map ready for build

Structure is approved by the client before build begins. Structural changes requested after approval are assessed and quoted separately.


Timeline

Tier Typical Duration
Tier 1 – Personal Presence 1 working day
Tier 2 – Project Documentation 1 working day
Tier 3 – Research Documentation 1–2 working days