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02 · Discovery

Discovery defines everything that gets built. Goals, audience, content readiness, and required sections are confirmed here. Once discovery is complete, scope is locked.


What Gets Defined

Goals & Audience

Who is this site for, and what must they understand within the first two minutes of browsing?

Required Sections

Define all sections and confirm they fall within the included tier count.

Content Readiness

Confirm available copy, images, reports, and reference materials before build begins.

Launch Priorities

Identify what must be included in version one versus what can come later.


What You Prepare

Written Content

Bio, project descriptions, chapter text, research summaries, or session details.

Assets

Images, logos, diagrams, reports, or supporting documents.

Preferences

Color direction, layout references, or structural preferences.


Output of This Stage

  • Agreed project scope and tier confirmation
  • Defined section list
  • Content inventory
  • Approved structural direction

Scope is locked after this stage. Changes introduced after discovery is complete are assessed and quoted separately before implementation.


Timeline

Tier Typical Duration
Tier 1 – Personal Presence 1 working day
Tier 2 – Project Documentation 1–2 working days
Tier 3 – Research Documentation 2 working days